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Becoming a Part of the Answer
Over the years, the Answer has featured a number of articles and Christian information that has directly influenced the lives of our readers. It can be hard to measure a goal like the effectiveness of spreading God's word, but we know the reaction the directory has received. Through the Answer's free Bible program, we've distributed dozens and dozens and dozens (we've lost count over the past 9 years) of Bibles to the unchurched and those in need. Each year we receive numerous phone calls from people thanking us for distributing a Christian publication. We know the Answer works for the consumer, our advertisers, and especially as a ministry tool.

As a publication whose purpose is to glorify God and spread the message of Jesus Christ, we need advertisers like you. Without our advertisers, there is no Answer. Without the Answer, thousands less people in (Central Kentucky alone) would have access to the message of God delivered to their doorstep. Our advertisers are aware of their power to influence through the Answer ministry, thousands of potential customers, putting their message, and their faith in front of an audience with massive influence.
Answer Quality & Content
The Answer is a full color publication on magazine quality paper throughout. It is magazine size (+/- 8.5" x 11") with approximately one half of the content comprised of articles, apologetics, real questions about Christianity, our free Bible program, our prayer hotline, our salvation plan, reader responses, and a comprehensive church directory.
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Click to view the 2013 Answer
Questions About the Answer
What is the Answer's audience?
​Answer users have a core age of 25-59 with a higher disposable income. 54% of users are female while 46% are male. While the answer is directed toward information and services to the unchurched/unsaved, it is user-friendly to all consumers regardless of age and/or gender. Over 95% of Answer users own their own homes and are interested in developing relationships with advertisers and acting as loyal ambassadors for their favorite businesses. The answer is delivered to the doorstep of single family homes, with an average distribution readership breakdown as follows: Caucasian 79%, African American 13%, Asian 3%, with the remain divided between other ethnic groups.

How Many Readers Does the Answer Have?
The Answer based in Lexington, KY has over 36,000 unique readers. Directories are delivered door-to-door, making sure they reach their target audience.

​When Do You Publish the Answer?
​The Answer is published annually in print and online.
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​What About My Ad?
​We'll work with you to develop advertising tailored to your goals, with discounts available for Answer Certified Businesses. Our award winning graphic arts department can design an implement an effective presence for your company. In addition to the print directory, your customers will have access to our digital edition of the Answer, featuring free active hyperlinks for advertisers who provide web addresses in their ads. Directory advertisers appear in both print and online advertising